'Freedom Furniture Group Limited' Produce a report that is to identify and analyse four issues.

Executive Summary This report identifies and analyses four issues that study been apply by immunity concourse Limited in their sell furniture stores to clear competitory return in the past, and recommends ways in which these issues whitethorn be used in the hereafter to overcome environmental factors and address to provide them with a competitive edge These issues be strategical alliances, corporate restructuring brand grammatical construction and information technology. Each of these issues are intrinsically linked and as such create diverse synergies in the company that free it to deliver superior node value and obtain abase relative costs for a competitive edge in the industry. The overriding issue is adept or strategic alliances in the form of joint ventures and takeovers. combative reinforcement has been gained here by Freedoms ability to constantly reconstitute its business units in involvement array to maintain profitability. This is assisted by dint of use of technology and united by the strength in the Freedom brand. In the future it is recommended that Freedom Group enhance and vary these issues in order to maintain a competitive advantage in the retail furniture industry. As such, the following recommendations have been do:         Strategic Alliances - Freedom Group should continue to look come in new alliance ventures.

Martin Videon president of the Furnishing Industry tie-in of SA utter that the highly significant alliance struck amongst Steinhoff and Freedom Group ...is only the beginning you will check opposite retail chain groups doing t he same thing with other manufacturers. So i! n order to sustain competitive advantage they must continue to expand in this way.         Brand grammatical construction - retinal rod Walker said that home wares have been a opalescent point aimed otherwise patchy trading. In fall of this, product line extension for the Guests brand through founding of home wares may solve its problem of paying as Guests currently... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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