Marketing analysis of Famous Amos (Singapore)

Executive Summary far-famed Amos was open up in the year 1983 in Singapore. It is now nether Kellog?s Comp any since it was bought over in year 2001. celebrated Amos offers cookies with social club varieties of flavours. It products in any case includes muffins and brownies. They serve the consumer with its finest and new made cookies. They entrust in making the turn furrow for the future generation. historied Amos Cookies atomic number 18 also recognised as the best drinking chocolate mo cookies in the world. Their cookies also suitable the needs and wants of the audience. Famous Amos is also widely distributed in the island. Famous Amos targets audience are in the first place the cookies and chocolate lovers. However, they segment their products Geographically; more or less the world, Demographic; targeting kids, new adults and adults, Psychographic; engage in chocolate cookies, and behavioral Segmentation; raft be used in any occasion. Famous Amos force go forth is broadly on its higher-up quality product and its helplessness is chiefly on its market skills, which is promotion. This is because, they did not advertise as frequent to inform the consumer around its existence. Famous Amos opportunity is having sublunary expansion and threats that it may await is the increase in old population when its target audience are by and large parvenu adults. Famous Amos competitor is Mrs. discipline and Little Jerry?s Place. Mrs.

vault of heaven is its major competitor as they are selling mostly the same and it is also known. However, Famous Amos still stays warlike by continuing to arrive at new products and packaging designs to tone up their competitive positions. Company compose of Famous AmosFamous Amos was found by Wally Amos. He was a experient who worked as a lay out agent with William Morris Agency. He started with displace home-baked chocolate cookies to celebrities in the first place to attract them before hypothesis a store in Los Angeles, California on 10 March... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper