Laura Ashley

Laura Ashley Holdings plc: The Battle for Survival The principal activities of the Laura Ashley Holding Group be the design, manufacturing, sourcing, statistical distribution and sale of clothing, accessories and home furnishings. The Group acts through with(predicate) tow divisions: Retail, which reflects gross sales through Laura Ashley managed stores, Mail enounce and Internet, and Non-retail, which includes licensing, and franchising, although the retail sector represents the bigger one. The company operates in the UK, Ireland and Continental Europe and to some ut nearly in the US market. Although the author CEOs of Laura Ashley Holdings plc have conducted several represent cutting and restructuring strategies, Ng Kwan Cheong, who took oer as chief decision maker of Laura Ashley Holdings in February 1999, face up declining sales and increasing operating(a) losses. Despite the plus in equity through the injection of 43.5 million pounds of the Malayan join Industries Group (MUI - a diversified Malaysian corporation) that acquired 40 % of the Laura Ashley Holdings in 1998 and the sale of 13 % of Laura Ashley Japan to Laura Ashleys Japanese follower Jusco, which brought in 7.9 million pounds, the Laura Ashley Holdings couldnt improve the financial stability as most of this equity was absorbed by debt payment, restructuring and closure costs, and proceed operating losses.

Problems which were faced by the new CEO Ng Kwan Cheong: Although the caper of delivering a single and unique message concerning the post of Laura Ashley products was headstrong by consolidating design, buyin g and merchandising, the principle areas of ! their business into their dot locating of Fulham/London, there was still the problem with the garment brand. As Laura Ashley Holdings is severe to reach new customers by modernizing its fashion/design, it may veil core/key customers who associate with Laura Ashley the traditional clothing. So the story of Laura Ashley Holdings as a... If you want to get a total essay, roll it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper