Media Ethics Midterm Exam

Stu XProf . XMedia04 March 2007Media EthicsThe following pages provide discuss the role and responsibilities of media in terms of information dissemination . This is truly important because of the period that media plays an important part not only in providing noesis just now also in influencing the individual , the friendship , and the nationIt is thus in this sense that media practitioners moldiness be careful of the impressive potential to destroy or build and to discharge or deceive The following case studies - whither media is involved - provides a consideration from which theories like the putter s street corner usher out be utilise so that media can be guided towards a more(prenominal)(prenominal) amenable and more ethical way of doing their jobAlcohol Gets stark RideOne of the hottest s today with regard s to mass media communication concerns guidelines for advertising . This is a arguable area of mass media simply because the industry is very stipendiary . As some know money can stretch closed doors and can make the unattainable cultivation a seemingly ordinary endeavorTo be specific the sheer at hand is the acknowledgement that beer commercials are getting often more exposure than hind ends ads . It is now al to the highest degree impossible to openly tend for the exhilarating feeling of one explode of smoke . This is because the governance , health institutions , concerned citizens have waged an enthusiastic war against cigarette smoking with its associated harmful importsIt is easy for the median(a) American to notice information regarding the cancer causing and lung destroying mental ability of cigarettes . But it would be not as easy to fulfil the same make sense of dire warning against the deprave of alcoholThere are at to the lowest degree three thin gs aggrieve with this picture with regards ! to responsible advertising and the muck about s box . First of all , the images associated with beer drinking had undergone extreme makeover .

This meaning that media has to redefine what is beer drinking , what will it lead to if laugh atd , and the effect it generates when seen by teenagers in a slew of commercials in among sports showsThe redefinition of beer drinking moldiness be done to follow its linkage to alcohol abuse , linking to violence , spousal abuse , cozy assault , and most importantly dependency alcohol that is alike(p) to ordinary drug abuseThis performance of going through Potter s quadrant s would then awaken the scruples of media practitioners and those who regulate advertising to the position that alcohol abuse is more dangerous than nicotine addictionThe obvious ethical principle that could be derived here is the to save as many lives as possible . What is more disheartening here is the realization that with cigarette smoking , the smoking compartment deliberately harmed his health but when it comes to alcohol abuse clean-handed bystanders can be harmed e .g . children and wivesA loyalty shift must then happen . Media practitioners and political relation agencies tasked to promote responsible advertising must move in and enact laws and policies that will make it harder for brewers to easily use the airwaves to...If you take to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper