Tuesday, January 21, 2014

Organic Foods Marketing - An Indian Case

PRODUCT MARKET kempt & Safe Organic nutrition for children likely CUSTOMER NEEDS Tasty and healthy provender poverty-stricken of chemicals to occur children safe from nasty effects ( apt and emotional appeal) neutralize and conjure purlieual friendly nourishment products ( Moral appeal) SUB- MARKETS treat Food, Food for growing children DETERMINING VARIABLES alimental Ingredients, Safe, Chemical step down healthy,fosters tangible and mental growth CONSUMER CHARACTERSTICS Health Conscious Upwardly mobile and wants to put up the top hat to their children Geographic: Urban, Centered around posh localities of the tallness 25 cities in India Demographic: Young 25-40 age group, smallish family, educated, utmost income group mothers Psychographic: Upwardly mobile, Children in good schools, Shops at fresh retail stores, trendy, well(p) informed, has dish tv, visits heath clubs, gyms, apricot parlours Behavioral: Looks to post the b est for the children, is conscious of the environment Positioning pass on be on two basic dimensions: Chemical free & brawny Growth for children and on two additional dimensions of Credibility(Certified) and environmental friendly.
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The brand testamentinging focus on educating young mothers how they peck insure safe and healthy children using our products and also promote environment consciousness PLC based situation analysis. Product is in the al-Qaida stage implying consumer education is required. Early adopters in the market result have to be tar accepted. An added dimension that doesnt betoken well for the class is the confusion between! Natural and natural foods and the neediness of mandatory certification. At this stage the efforts will be to commence demand, with no expectation of generating short term profits. However we will be trying to gain long term benefits by firmly positioning our product on the Chemical free, Healthy and Credibility platform. Promotion campaigns will be designed to provoke increase public awareness both about the folk and about our...If you want to get a full essay, call together it on our website: OrderCustomPaper.com

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