Strategic Marketing Management Assignment Example | Topics and Well Written Essays - 1250 words

Strategic Marketing Management - Assignment casingThe market segment of OBC is undergraduate courses, post graduate courses, executive MBA programs and other career based courses. OBC commode penetrate more into this segment by adding the number of seats for each of their courses. Through this, they will be able to increase the headcount of their students.Product Development Product development is another election for OBC. This consists of introducing unsanded products in the existing markets. OBC currently offers postgraduate courses in Strategic Management, Leadership, Business English Language and commonplace Business Management. Additionally OBC stomach introduce Post Graduate course in Finance Specialization. though finance is offered as a specialization option in the general management course, a change course like the strategic management and leadership will help OBC to attract new year of students.Market Development The third option available for OBC is market develop ment. In the market development stage, OBC has the option to sell its existing courses to the new markets. One way to do this is to attract students from overseas either done direct admissions or through overseas study centres.Diversification Diversification is the next option for the participation as per the Ansoff Matrix. This involves venturing entirely into a new product crack. As far as OBC is concerned, the primary offering is management education. Diversification does not seem to be a viable option for OBC as it is change only in educational sector.Based on the above analysis it can be verbalize that the possible growth opportunity for OBC are market development and product development. These are the two strategies that can add value to the organization. The best option for market development for OBC is developing countries. Developing countries like India, China, Brazil, and so forth are spending more for overseas education in the recent days. This is one opportunity th at OBC can utilize. OBC